About

I’ve been professionally building for the web since 2009. Since 2019, I’ve been working as the founder of ommetrics, where we help companies grow with practical measurement-based guidance and a "growth partner” mindset. Since 2024, with pirio, I’ve been building tools and products that help companies with digital marketing, data measurement, reporting, and analysis. We focus on real business problems and build AI-assisted solutions that actually help teams do better.

If you’re curious, you can find more at ommetrics or pirio.

Now

Writing

Notes on building, AI pragmatism, and the shift in service models.

• SaaS to "Service as a Service": Why the traditional model is tired — draft
• AI as a Tool, Not a Goal: Solving real problems without losing the way — draft
• The Case for Custom AI Solutions in a World of Aggressive Giants — draft
• 0 to 100: How we leveraged AI to accelerate pirio’s development — draft

Contact

The fastest way to reach me is email or through my social profiles.